Read more about the article How Directories Work — and Why They Matter for Local Businesses

How Directories Work — and Why They Matter for Local Businesses

Online directories play a massive role in how consumers discover businesses today. Whether someone is searching for a restaurant, hotel, mechanic, or barber, directories often act as the first point of contact between a customer and a business. But while directories can be powerful tools, they don’t benefit every type of business—or every professional—equally. Understanding…

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Read more about the article Why Getting a Booking App Too Soon Is Costing Barbers Money (Not Making It)

Why Getting a Booking App Too Soon Is Costing Barbers Money (Not Making It)

Walk into almost any barbershop today, and you’ll hear the same advice given to new barbers: “You need a booking app.” So they sign up. They pay $20–$50 per month.They add their services.They wait for the bookings to roll in. And then… nothing happens. The truth is, most barbers don’t need a booking app yet…

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Read more about the article Post-Pandemic Customer Behavior & Barber Economics

Post-Pandemic Customer Behavior & Barber Economics

Why haircut prices, booking habits, and expectations feel so different in 2025 Five years after the pandemic, one thing is clear: people didn’t go back to “normal” — they built new habits. Clients are more selective.Barbers are more intentional.And the friction between the two is showing up everywhere — from social media complaints about pricing…

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